Terms of Service

1. Introduction and Acceptance

These Terms of Service (“Terms”) form a binding agreement between Nurami Digital B.V. (“Nurami Digital”, “we”, “us”), the company operating the Rankori platform (the “Services”), and the individual or entity accessing or using the Services on behalf of an organization (“you”, “Customer”). By creating an account, accepting an invitation to join an organization, or otherwise using the Services, you agree to these Terms. If you are accepting on behalf of a company or other legal entity, you represent that you have the authority to bind that entity, in which case “you” refers to that entity.

If your organization has a separately signed Enterprise Order Form, Master Subscription Agreement, or Data Processing Agreement with us, and its terms conflict with these Terms, that signed agreement controls for the matters it covers; these Terms continue to govern everything it does not address.

2. Definitions

3. Eligibility and Accounts

• The Services are a business-to-business (B2B) product, intended for use by businesses, agencies, and their authorized personnel — not for personal, household, or consumer use.
• You must be at least 18 years old and able to form a binding contract to create an account.
• You are responsible for the accuracy of the information you provide at signup and for maintaining the confidentiality of your account credentials. You must notify us promptly at contact@nuramidigital.com if you suspect unauthorized access to your account.
• An organization owner is responsible for the actions of every member they invite into the organization, and for ensuring those members are authorized to access the Customer Data and integrations configured within it.

4. The Services

Rankori provides the following capabilities, delivered as background analysis with results surfaced in the web dashboard:

• Search visibility — keyword rank tracking, share-of-voice, and search-results feature monitoring across supported search engines. Which engines are available to you depends on your plan.
• Competitor visibility — keyword overlap, content gap detection, and competitor benchmarking.
• Site audits — a crawler that assesses on-page SEO, technical health, and performance for URLs you configure.
• AI / LLM visibility — tracking of how your brand is cited or mentioned in responses from third-party AI providers (see Section 10).

Data ingestion, scoring, crawling, and AI-visibility runs are processed as background jobs; the Services do not guarantee real-time results. Available search engines, integrations, and features vary by plan — see Section 5 and our pricing page.

4.1 Audits and the site crawler

When you submit a URL for a site audit, you authorize our crawler to request and analyze pages at that URL and its linked pages, up to the limits of your plan. You represent that you own the site you submit, or that you are otherwise authorized to have it crawled (for example, as part of a competitor benchmarking exercise conducted for your own business purposes). You are responsible for ensuring your use of the audit feature complies with any robots.txt, terms of service, or applicable law governing a target site. We are not responsible for the consequences of your crawling a site you were not authorized to crawl.

4.2 Third-party integrations

If you connect a third-party account (for example Google Analytics, Google Search Console, Google Business Profile, Google Ads, Meta Ads, Facebook, Instagram, AdRoll, or CallRail), you represent that you have the authority to grant us access to that account's data for display within the Services, and you remain subject to that third party's own terms of service. We are not responsible for the availability, accuracy, or continued support of any third-party integration, and an integration may stop functioning if the third party changes or revokes its API.

5. Subscription Plans, Trials, and Billing

5.1 Plans

Rankori offers Essentials, Pro, Team, and Enterprise subscription tiers, each with its own seat, project, keyword, and feature allowances as described on our pricing page. Plan limits apply to your use of the Services and are enforced within the product; exceeding an allowance may require an upgrade or the purchase of an Add-On Pack (Section 6).

5.2 Free trials

We may offer a free trial period (currently 14 days) on a paid plan. A trial requires a valid payment method at signup; unless you cancel before the trial ends, your subscription automatically converts to a paid subscription and your payment method is charged at the applicable plan price. We may limit trial eligibility — including declining to offer a further free trial to an organization or email address that has already used one — to prevent abuse of trial offers.

5.3 Billing and payment

• Paid subscriptions are billed through Paddle.com, our payment processor, which acts as Merchant of Record. Paddle is the seller of record for your subscription, is responsible for calculating, collecting, and remitting applicable sales tax, VAT, or GST on the transaction, and processes your payment method directly — we never receive or store your full card details.
• Subscriptions renew automatically each billing period (monthly, or annually where an annual cycle is offered for your plan) at the then-current price for your plan, until cancelled. You can cancel at any time from your organization's billing settings; cancellation takes effect at the end of the current billing period, and you retain access until then.
• Enterprise and other contracted customers may instead be billed by direct invoice on separately agreed terms. This billing path is arranged by us and is not available self-service.
• We may change plan pricing prospectively. We will give you reasonable advance notice of a price increase affecting your subscription before it takes effect on your next renewal.

5.4 Refunds and cancellation

Cancelling your subscription stops future renewals but does not entitle you to a refund of the current billing period's already-paid fees, unless required by law.

Refunds and cancellation are governed in full by our Refund and Cancellation Policy, which sets out the terms applying to monthly and annual subscriptions, plan and billing-cycle changes, billing errors, and the statutory rights administered by Paddle as Merchant of Record.

6. Add-On Packs

6.1 What they are

Add-On Packs expand one or more of your plan's allowances — for example additional keywords, seats, reports, crawl capacity, or AI prompt capacity — without changing your underlying plan tier. The packs available to you, the capacity each adds, and their prices are listed on our add-ons pricing page.

6.2 Billing

Add-On Packs are billed as a recurring monthly charge alongside your subscription, through Paddle, on the same payment method. An Add-On Pack remains active, and continues to be charged, until you cancel it.

6.3 How added capacity applies

Depending on the pack, added capacity either:

• refreshes at the start of each billing period, alongside your plan's own periodic allowances (this applies to packs that add report, crawl, or AI prompt capacity); or
• remains available for as long as the Add-On Pack is active, without a periodic reset (this applies to packs that add keyword or seat capacity).

Which behaviour applies to a given pack is shown on the add-ons pricing page. Where capacity is consumed within a billing period, your plan's baseline allowance is drawn down first, and Add-On Pack capacity only after that.

6.4 Availability and limits

Add-On Pack availability differs by plan, and some packs may be purchased only up to a maximum number of active packs — including limits that apply jointly across related packs of different sizes. These limits are shown on the add-ons pricing page and applied at the time of purchase. Enterprise customers are not offered self-serve Add-On Packs; Enterprise capacity is agreed in your contract instead.

6.5 Cancellation and refunds

You may cancel an Add-On Pack at any time. Cancellation takes effect at the end of the billing period in which you cancel, and you keep the added capacity until then.

Refunds of Add-On Pack charges are governed by our Refund and Cancellation Policy.

7. Your Data and Content

7.1 Ownership

As between you and us, you own your Customer Data. We claim no ownership over the keywords, domains, branding assets, prompts, or files you configure or upload.

7.2 License you grant us

You grant us a worldwide, non-exclusive license to host, process, transmit, display, and create derivative Output Data from your Customer Data, solely as necessary to provide the Services to you — for example, running your configured keywords against a search engine, or dispatching your configured prompts to an AI provider and extracting citations from the response.

7.3 Output Data

Reports, scores, rankings, and other Output Data generated for your organization are yours to use for your business purposes. The underlying scoring methodologies, the software that produces them, and our own aggregate and anonymized analytics derived across customers remain our property (see Section 11).

7.4 Deletion

You may delete your account, or your entire organization and its data, at any time through in-app settings, as described in our Privacy Policy. Deleting an organization with an active subscription cancels that subscription immediately as part of the deletion — you forfeit the remainder of the period you have already paid for, and no refund is issued (see our Refund and Cancellation Policy). Deletion is processed in the background and, once complete, is not reversible. Billing records are retained as required by law even after deletion.

8. Acceptable Use

You agree not to:

• Access or attempt to access the Services other than through the interfaces and APIs we provide, including by scraping, crawling, or reverse-engineering the platform itself;
• Circumvent or attempt to circumvent plan limits, rate limits, or Add-On Pack accounting;
• Resell, sublicense, or provide the Services to third parties as a bureau or managed service outside the scope your plan permits;
• Use the Services to store or transmit unlawful content, malware, or material that infringes a third party's intellectual property or privacy rights;
• Use the Services to crawl, audit, or track a domain you are not authorized to assess (Section 4.1);
• Interfere with or disrupt the integrity or performance of the Services, or attempt to gain unauthorized access to another organization's data;
• Use automated means to extract Output Data at a volume or pattern inconsistent with normal use of your plan.

We may suspend access for a violation of this section, in accordance with Section 15.

9. Third-Party Data and Accuracy Disclaimer

Search engine rankings, search-results features, keyword volumes, and backlink data are retrieved from third-party data providers, who in turn source it from search engines. Search engines change their algorithms, layouts, and result sets without notice, and third-party data providers may have their own latency, sampling, or coverage limitations. We do not guarantee the accuracy, completeness, or timeliness of any ranking, keyword, or competitor data, and we do not guarantee any specific search ranking, traffic, or business outcome from using the Services.

10. AI-Generated Content and LLM Visibility

Certain features run prompts against third-party large language model (“LLM”) providers and analyze the responses for citations, brand mentions, and sentiment. LLM outputs are generated by third parties outside our control and may be inaccurate, incomplete, or fabricated. Citation and mention extraction, entity resolution, and AI-visibility scoring are our best-effort interpretation of that third-party output, not a guarantee of what any AI system will say about your brand in the future. Executive summaries and other AI-generated narrative content are provided for convenience and should be reviewed before you rely on them for a business decision.

The set of AI providers used to deliver these features may change over time as providers, models, and their terms evolve.

10.1 Features identified as beta

Some features are made available to customers while still under active development, and are identified as “beta” in the product. Beta features are provided on an as-is basis, may change materially — including changes to scoring methodology and available providers — without the notice period described in Section 23, and are excluded from any availability or accuracy commitment we might otherwise make. We may invite customers using beta features to a structured feedback channel; participation is optional.

11. Intellectual Property

We and our licensors own all right, title, and interest in the Services, including the underlying software, scoring algorithms, crawler, AI orchestration engine, and all associated trademarks, other than the Customer Data and Output Data addressed in Section 7. Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, revocable right to access and use the Services during your Subscription term, for your organization's internal business purposes. No other rights are granted.

If you provide us feedback or suggestions about the Services, you agree we may use them without restriction or obligation to you.

12. Privacy and Data Protection

Our collection and use of personal data in connection with the Services is described in our Privacy Policy, which is incorporated into these Terms by reference. If your organization processes personal data about its own end customers through the Services — for example, via the integrations in Section 4.2 — that processing is governed by our Data Processing Agreement, available on request and incorporated by default for organizations subject to the GDPR.

13. Service Availability and Changes

We aim to keep the Services available and reliable but do not guarantee uninterrupted access. We may perform scheduled or emergency maintenance, and third-party dependencies — search data providers, AI providers, cloud infrastructure, and integration APIs — may be unavailable for reasons outside our control. We may add, change, or remove features of the Services over time; we will not materially reduce the core functionality of your paid plan during your then-current billing period without notice.

We do not offer a contractual uptime or support-response service level as part of these Terms. Where a service level is offered, it is set out in a separately signed Enterprise agreement and applies only to the customer that signed it.

14. Confidentiality

Each party may receive non-public business, technical, or pricing information from the other (“Confidential Information”). Each party agrees to use the other's Confidential Information only to perform its obligations under these Terms, and to protect it with the same degree of care it uses for its own confidential information of a similar nature, and no less than reasonable care. This section does not apply to information that is or becomes public through no fault of the receiving party, was already known to the receiving party, or is independently developed.

15. Suspension and Termination

15.1 By you

You may cancel your Subscription at any time as described in Section 5.4, and delete your account or organization at any time as described in Section 7.4.

15.2 By us

We may suspend or terminate your access to the Services if: you materially breach these Terms, including the Acceptable Use provisions in Section 8, and do not cure the breach within a reasonable period after notice; your payment fails and remains unresolved after our standard dunning process; we reasonably believe your use of the Services poses a security risk to us or to other customers; or as required to comply with law.

15.3 Effect of termination

On termination, your right to access the Services ends. Sections that by their nature should survive — including Ownership (7), Confidentiality (14), Warranty Disclaimer (17), Limitation of Liability (18), Indemnification (19), and Governing Law (21) — survive termination.

16. No Guaranteed Results

Nothing in these Terms is a guarantee of specific search rankings, traffic increases, or AI-visibility outcomes. We provide tools for measurement, tracking, and analysis. Achieving a particular result depends on factors outside our control, including your own website and content, your competitors' actions, and the behaviour of third-party search and AI systems.

17. Warranty Disclaimer

Except as expressly stated in these Terms, the Services are provided “as is” and “as available,” without warranties of any kind, whether express, implied, or statutory, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Services will be uninterrupted or error-free, or that Output Data, including AI-generated content, will be accurate or complete. Nothing in this section limits any statutory right that cannot lawfully be excluded in your jurisdiction.

18. Limitation of Liability

To the maximum extent permitted by law, neither party will be liable to the other for indirect, incidental, special, consequential, or punitive damages, or for lost profits or lost data, arising out of or related to these Terms, even if advised of the possibility of such damages. Each party's total aggregate liability arising out of or related to these Terms will not exceed the amount you paid us for the Services in the twelve (12) months preceding the event giving rise to the claim.

This limitation does not apply to: either party's indemnification obligations under Section 19; your payment obligations; a party's breach of the other's Confidential Information under Section 14; or liability that cannot be limited under applicable law, including liability for gross negligence, willful misconduct, or death or personal injury caused by negligence.

19. Indemnification

You will indemnify and hold us harmless from third-party claims arising out of: your Customer Data; your breach of these Terms, including the Acceptable Use provisions and the audit-authorization representation in Section 4.1; or your violation of applicable law in your use of the Services.

We will indemnify and hold you harmless from third-party claims that the Services, as provided by us and used in accordance with these Terms, infringe that third party's intellectual property rights — except to the extent the claim arises from your Customer Data, your modification of the Services, or your use of the Services in combination with something we did not provide.

Each party's indemnification obligation is conditioned on the indemnified party providing prompt notice of the claim, reasonable cooperation, and control of the defense and settlement to the indemnifying party.

20. Export Control and Sanctions

You represent that you are not located in, or a resident of, a country subject to a comprehensive EU or U.S. trade embargo, and that you are not on any applicable restricted-party or sanctions list. You agree not to use the Services in violation of applicable export control or sanctions laws.

21. Governing Law and Disputes

21.1 Governing law

These Terms, and any dispute arising out of or relating to them or to the Services, are governed by the laws of the Netherlands, without regard to conflict-of-laws principles.

21.2 Arbitration

Any dispute, controversy, or claim arising out of or relating to these Terms — including its formation, interpretation, breach, or termination — shall be finally resolved by arbitration administered by the Netherlands Arbitration Institute (NAI) under the NAI Arbitration Rules in force on the date the arbitration is commenced. The arbitration shall be conducted by a sole arbitrator, seated in Amsterdam, the Netherlands, and shall be conducted in the English language. The arbitrator's award shall be final and binding on the parties and may be entered as a judgment in any court of competent jurisdiction.

Notwithstanding the foregoing, either party may seek interim or injunctive relief from a court of competent jurisdiction — including the courts of Amsterdam, which retain jurisdiction for this purpose — to protect its intellectual property or Confidential Information, or to preserve the status quo pending constitution of the arbitral tribunal.

21.3 Class action waiver

Any arbitration or other proceeding under this Section 21 will be conducted only on an individual basis and not as a class, collective, or representative action. Neither party may bring or participate in a class, collective, or representative proceeding against the other, and the arbitrator has no authority to consolidate claims or preside over any class or representative proceeding.

21.4 Statutory rights unaffected

Nothing in this Section 21 waives or limits any right that cannot be waived or limited under applicable law, including any mandatory consumer-protection right that may apply to you notwithstanding the business orientation of the Services (see Section 2 of our Refund and Cancellation Policy).

22. General Provisions

• Entire agreement. These Terms, together with the Privacy Policy, any Data Processing Agreement in effect between the parties, and any signed Order Form, constitute the entire agreement between you and us regarding the Services, and supersede any prior agreements on the subject.
• Order of precedence. In case of conflict, the following order applies, for the matters each covers: a signed Enterprise Order Form or Master Subscription Agreement, then these Terms, then the Refund and Cancellation Policy, then the Privacy Policy.
• Severability. If any provision of these Terms is found unenforceable, the remaining provisions remain in full effect.
• No waiver. A party's failure to enforce a provision is not a waiver of its right to do so later.
• Assignment. You may not assign these Terms without our prior written consent, except to a successor in a merger, acquisition, or sale of substantially all your assets. We may assign these Terms in connection with a merger, acquisition, financing, or sale of business assets.
• Force majeure. Neither party is liable for a failure to perform caused by circumstances beyond its reasonable control, including natural disaster, war, internet or utility failure, or a third-party data or AI provider outage.
• Relationship of the parties. The parties are independent contractors. Nothing in these Terms creates a partnership, joint venture, or agency relationship.
• Notices. We may provide notices to you by email to your account's registered address or by an in-app notice. You may send legal notices to us at contact@nuramidigital.com.

23. Changes to These Terms

We may update these Terms from time to time. For a material change — one that reduces your rights or materially changes your payment obligations — we will notify you by email and by an in-app notice at least 14 days before the change takes effect, mirroring the notice commitment in our Privacy Policy. Minor or editorial changes update the version and date above without individual notice. Continued use of the Services after a material change takes effect constitutes acceptance of the updated Terms; if you do not agree, you may cancel your Subscription before the change takes effect.

24. Contact Us

Email: contact@nuramidigital.com

Subject line: “Terms of Service Inquiry”